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Gold Bond recognizes that men’s skin has unique needs, so they specially formulated Gold Bond Men’s Essentials Lotion, Intensive Therapy for Extra Dry Skin. The seven moisturizers, 3 vitamins, and skin-strengthening proteins replenish and hydrate tough, dry skin. The hydrating formula also contains vitamin B to improve the appearance of the skin, vitamin C to help protect against environmental stressors, and vitamin E to help prevent moisture loss. This Gold Bond men’s lotion has a light, fresh scent. Your skin is a champion. One that never settles for silver. Gold Bond is high-performance skincare for real life, so you can be your best while keeping your skin at its best.