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Choke Me is a dark brown shade with a deep pink undertone. It’s an ultra-matte luxury lipstick that dries down to a velvety finish. It provides full and opaque coverage in one swipe. Choke Me is ideal for women of color specifically because it enhances the depth and dimension of their unique skin tone. This rich formula does not dry your lips out so you will want to wear it all day long.

• Ultra-pigmented color with a true matte finish.
• Waterproof, transfer-proof, smudge-proof
• Vegan, Clean and Cruelty-Free
• Paraben-Free
• Fluid Pigment Formula that provides lightweight, flexible color that moves with lips and feels comfortable.
• Custom doe-foot applicator provides effortless precision in one swipe.
• Matte Liquid Lipstick
• Non-sticky finish
• Long-lasting 8-hour wear
• Instant-setting color payoff